Long before there was a global pandemic, brick-and-mortar retailers struggled to resonate as shoppers increasingly made their purchases onlineBy ANNE D’INNOCENZIO AP Retail WriterApril 12, 2020, 3:59 PM5 min readNEW YORK — Long before there was a global coronavirus pandemic, brick-and-mortar retailers struggled to get people to walk through their doors instead of shopping online. Now those retailers are faced with an even more Herculean task: how to stay on people’s minds — and more importantly their pocketbooks — when many of their store doors are closed. More than 250,000 stores like Macy’s, Nordstrom and Nike that sell non-essential merchandise have temporarily shuttered since mid-March in response to the pandemic. That’s 60% of overall U.S. retail square footage, according to Neil Saunders, managing director of GlobalRetail Research. “Retail has hung a closed sign on the door literally and metaphorically,” Saunders said. “This is the most catastrophic crisis that retail has faced — worse than the financial crisis in 2008, worse than 9/11. Almost overnight, the retail economy shifted from being about things people want to things that they need.” Some retailers have responded to the challenge by coming up with creative ways to stay relevant. Nike, for instance, introduced workout


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