Anne D’Innocenzio, Associated Press Published 5:59 p.m. ET April 12, 2020 | Updated 6:35 p.m. ET April 12, 2020CLOSELong before there was a coronavirus pandemic, brick-and-mortar retailers struggled to get people to walk through their doors instead of shopping online.Now those retailers face an even more herculean task: how to stay on people’s minds – and more importantly their pocketbooks – when many of their store doors are closed.More than 250,000 stores such as Macy’s, Nordstrom and Nike that sell nonessential merchandise have temporarily shuttered since mid-March in response to the pandemic. That’s 60% of overall U.S. retail square footage, according to Neil Saunders, managing director of GlobalData Retail.”Retail has hung a closed sign on the door literally and metaphorically,” Saunders said. “This is the most catastrophic crisis that retail has faced – worse than the financial crisis in 2008, worse than 9/11. Almost overnight, the retail economy shifted from being about things people want to things that they need.”Some retailers responded to the challenge by coming up with creative ways to stay relevant. Nike introduced workout apps in China when the coronavirus surfaced there, resulting in an 80% increase in users within the quarter and a 30% increase in


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